OCAD University, Canada’s pre-eminent art and design school, had achieved degree-granting status and with that, a new name reflecting that status. They needed a new visual identity that would reflect the path of a 135 year old institution moving quickly into the future.
Inspired by the iconic and transformational Alsop-designed building, The designer created a base of black and white pixel ‘windows’– modular frames to hold actual student art and design work. It is through these ‘windows’ that we see the core of OCAD University that is often hidden from view – conceptually strong, diverse, and compelling. This is a dynamic and modular identity where every year, graduating student medal winners are invited to design a logo within the basic window framework providing a set of logos for that year. As OCAD University grows and matures, a living library of identities will necessarily emerge, recording the ideas and aesthetics that have shaped our culture over time.
*this is a really good way of engaging students, it encourages them to work hard, as the medal winners have the opportunity to design something that will ultimately be used to document that whole year in the Universities history.